Monday, March 16, 2009

P.S. by Aeropostale Coming to a Tween Near You!

While many companies are narrowing their scope in this difficult economic climate, Aeropostale stands out as something different. This Summer, Aeropostale is expanding their base to include a new concept: P.S. - The same Aeropostale forumla geared toward the tween set (ages 7-12).

Says Chairman and CEO Julian Geiger "We have watched with amazement for years [the way] moms would come to Aeropostale with an older and a younger sibling, with the younger sibling desperately trying to fit into the merchandise that was obviously too big for them. We are expanding and extending all of the things we've done well for the high school student to the elementary school student. We are enormously focused on this."

The company expects to open 10 stores this year.

For the full story, please see MediaPost.com

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