A Very Cool Interview with Mr Johnnie Boden
Johnnie recently sat down to lunch with a reporter from The Financial Times. He discussed the trials Boden faced early on, the global domination of Boden and a bit about the future. Of interest:
-Boden claims that 1/3 of profits in the last three years are from the US.
-40% of the 2009 Summer line will be new items
-Boden (the company) has been financially secure since 2000
When asked about how the recession will affect Boden in the near future, Boden replies:
“You come at a very interesting time because we are looking at our budgets for the autumn. You know the best way to preserve profits is to reduce your growth but I am ambitious, I want to keep growing, and it is a very difficult balance.”
To see the full article, please see FT.com http://www.ft.com/cms/s/2/86005f16-fedf-11dd-b19a-000077b07658.html
-Boden claims that 1/3 of profits in the last three years are from the US.
-40% of the 2009 Summer line will be new items
-Boden (the company) has been financially secure since 2000
When asked about how the recession will affect Boden in the near future, Boden replies:
“You come at a very interesting time because we are looking at our budgets for the autumn. You know the best way to preserve profits is to reduce your growth but I am ambitious, I want to keep growing, and it is a very difficult balance.”
To see the full article, please see FT.com http://www.ft.com/cms/s/2/86005f16-fedf-11dd-b19a-000077b07658.html
posted by FMC at
1:52 PM
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