More details on Tide and Gymboree partnership

As FMC first reported in May, Tide and Gymboree have partnered up to promote Tide's newest product line, "Tide Stain Release". Tide coupons have been popping up alongside Gymbo coupons in recent weeks. Matter of fact, those Tide coupons are popping up everywhere the last few weeks.

We are now receiving new details of the partnership. A recent press release from Proctor & Gamble (parent company of Tide) details:

The holisitc, multi-touchpoint partnership between Gymboree and Tide Stain Release includes shared national print advertising, web site integration, co-branded interactive components, and a robust in-store marketing program within over 600 Gymboree stores across the country.

So what does all this mean? We've seen the print adverts and online integration- but that leaves the mystery of what is meant by "co-branded interactive components" and robust in-store marketing.

What are you hoping to see?

Happy Shopping!

-The FMC Team